By Caren Machumi
LICO Global was thrilled to a participant in ‘MWANAMKE WA SHOKA 2024’ (An event dedicated to hard working women) in celebration of Women’s Day, where different hard-working women showcased their businesses and products as well as selling their products. ‘MWANAMKE WA SHOKA 2024’ was organized by a well-known radio E-FM presenter, Dina Marious, and the event was open from Saturday 9th March to Sunday 10th March 2024 at Msasani Beach club venue, Dar es salaam.
The purpose of the ‘MWANAMKE WA SHOKA 2024’ event was to help women with small businesses to create connections with each other. Over 200 businesses participated on the event including Ren&D, AFRA Product, RARA’S Flavor, CORNICE , BOOST, The Flower Bar , Gige Collections, SEAMOSS FROM ZANZIBAR By Care Cove, DTDC Leather Products , JOJO The African, SAFE, HALISIA and KITAHS COLLETIONS. The two-day event attracted over 1,000 shoppers supporting the businesses of the women.
The expo offered various products such as Natural skin care products, Hair products, Jewelry, clothes, shoes, wigs, purses, Traditional clothes(vitenge), potted plants, candles, Drinks, Natural supplements and electrical appliances. Social Media influencer Dina Marious, interviewed all the participants in order to further promote their business on her Instagram page.
The event began with a 10 km run which was brought to an exciting end by exhilarating music at the venue as well as introductions of the event organizers and sponsors, where each organizer and representative of the sponsors was given a chance to speak. The organizers expressed their appreciation for all the women participating and their expectations for the event. The representative of various sponsors expressed their excitement to see and get to learn about all the various participating businesses. After they were done the Event was officially opened.
The MC (Master of Ceremonies) for the ‘MWANAMKE WA SHOKA 2024’ MC Pilau interviewed and introduced each of the business stands. The Introductions included the name of the business, what the business was about, the owner of the business and introducing the products and prices. The purpose of these introductions was for the participants to get to know each other and for the guests to know exactly where each stall was located so it was easier to move to the business stall that piqued their interest.
The participants were encouraged to visit other stalls for the purpose of exchange business ideas, experience and contact information to better know each other and expand their network. The participants were very friendly and nice to each other and the guests that came to visit their stalls. They were eager to showcase their products as well as learn about various other products. They were patient and willing to answer all questions regarding their products and services.
Representatives of LICO Global interviewed and met up with various participating business women to further understand the businesses. The representatives were able to learn more about how the women were able to start their various business, their reasons to start the businesses, the hardships they face in their business, their motivations and their expectations and future plans for their businesses. The LICO Global interview of the event can be found at biashara_Kitaa on Instagram. Below you are some of the pictures taken during the event.
LICO Global, as an enterprise targeting at improving small scale businesses in Tanzania looks forward to continue partnering with small business owners to achieve this goal.
I wnt to register my self for stalls to show my business
Dear Asmabashi,
Thank you for reaching out to LICO GLOBAL COMPANY LTD, Sincere appologies for a late reply.
We appreciate your genuine interest to register for a stall for MWANAMKE WA SHOKA Business Expo, however the event was over at the time we published this article.
Therefore we invite you to explore our diverse services we offer https://lico.co.tz/index.php/266-2/, surely there is something great in store for you.
Looking forward to hear from you soon.
LICO GLOBAL Connecting Businesses Globally.